A letter from John Ulmen,
Boosted Co-founder and CTO
Since co-founding Boosted in May 2012, the company has been on a thrilling journey to bring our vision for electric longboarding and last mile transportation to the world. Just in 2017 alone, we expanded from 2 to 34 countries, including the entire EU block, Australia, and New Zealand. Worldwide, our riders have logged over 10 million miles and counting. Yet the company still feels small. We’re a tight-knit group that cares deeply about changing transportation and bringing people joy, and that motivates me personally every day.
The Next Generation
Today, I am excited to announce four new additions to the Boosted family. We’re refreshing our longboard line with two beautiful new models – Boosted Plus and Boosted Stealth. Boosted Plus builds on the heritage of our 2nd gen Dual+ but is truly rebuilt from the ground up. Boosted Stealth raises the bar and sets a new standard for performance and speed. And, for the first time ever, Boosted is releasing two new short boards with full kicktails – Boosted Mini S and Boosted Mini X. These boards have been optimized for portability and maneuverability and are just super fun to ride. With Boosted Mini S at just $749, we hope to make Boosted quality and performance accessible to more people than ever before.
Custom Built from the Ground Up
Many of our riders log over 1,500 miles a year with speeds in excess of 20mph. Over several years that adds up to an incredible amount of abuse. Traditional skateboard components just aren’t designed to take that kind of beating, so we’ve taken the design of all major components including decks, wheels, and trucks fully in house to ensure vehicle-grade performance and reliability across the line.
All-New Composite Decks
To build this next generation of decks, we partnered with experts in the snowboarding world – a great analog to electric skateboarding as boards are subjected to high speeds over rough and varied conditions. By adopting custom techniques, we’re able to be precise about which materials we select and how best to leverage their unique characteristics. For example, poplar, the core material for all of our new decks, is less dense than bamboo, and offers similar flexibility and energy return. This helps provide that springy, lively feel we’re known for, while saving weight.
In our Super Flex longboard deck, the poplar core is flanked by high-density foam, further reducing weight while improving damping and vibration absorption. The deck retains the familiar flex, but with noticeably improved vibration damping for increased stability, control, and comfort. We’ve also widened the deck and straightened its sides, giving riders more turning leverage, making it super easy to lay into a deep carve from anywhere on the deck. I love the freedom to put my feet wherever I want.
Impact-resistant polymer surrounds the entire perimeter of all our new decks, blocking moisture intrusion and allowing them to withstand bigger impacts, which is especially important on the tip and tail. Finally, the whole package is capped top and bottom with fiberglass. Selective layering and weave direction allows us to tune the stiffness and strength along the entire length of the deck. The resulting ride feel is more refined, but every bit as flexible and fun.
Custom Boosted Wheels
We’re really excited to pair our new decks with custom Boosted wheels. We logged a ton of time designing and testing wheels with different materials, sizes, and geometries, searching for the right combination of grip, flex, and rebound. To strike this balance, the new wheels exhibit a balanced flex profile. They’re a little softer on the outside, which helps with damping and rolling over bumps, but they’re firm enough to hold on during a carve. The H-Core provides consistent support across the center section of the wheel, enhancing grip and promoting an even wear pattern for longevity and control. During ride testing we meticulously measured the sliding friction to optimize for grip and control at high speeds and we think we nailed it.
Our wheels now come in two sizes – Stratus 85s and Lunar 80s. On our longboards we increased the wheel diameter from 80mm to 85mm to make it easier to roll over bumps for a super comfortable ride over long distances. The increase in diameter is really noticeable. Boosted Mini comes stock with 80mm wheels – giant for a such a small deck – made possible by the deck’s unique 3D dish shape which allows for plenty of clearance. Roll on.
Precision Machined Trucks
The kicktail on the Boosted Mini is designed to make the board super maneuverable, but it also opens up a whole new level of abuse for the trucks. We took that as an opportunity to redesign the trucks to increase strength and durability. We started by adding more material in key areas to strengthen the trucks where they are under the most stress. In addition, the trucks will now be precision machined instead of cast, which results in a stronger final product and allows us to use much stronger aluminum alloys. Our new trucks are almost twice as strong as the previous generation – a massive improvement on such a critical part of the board. While the new design was motivated by Boosted Mini, Boosted Stealth and Plus feature the new trucks too.
Now for the boards! I won’t go deep into specs here, but I’d love to spend a little bit of time telling you about why I am so excited about each one.
This board is a great choice for riders who want a super comfortable, dampened ride under a variety of road conditions. While it pays homage to the classic aesthetic of the 2nd gen board, everything about it, from the larger 85mm wheels to the new composite deck represents a huge leap forward in design and engineering. Boosted Plus also comes standard with our industry-leading extended range battery. It’s a real progression from its second generation namesake, the Dual+, and thanks to scale, we’re able to provide all of these enhancements while decreasing price.
For those who settle for nothing less than the best, we’ve created Boosted Stealth. The black and grey appearance is a new look for Boosted – one that is slightly more refined and quietly reflects the board’s pure performance characteristics. Many riders in the Boosted Community have asked for an even faster, higher performance board, and this is it. I spent a lot of time riding prototypes with the team, fine-tuning the 5th mode so that it retains the smooth acceleration curve that is Boosted’s trademark, but with just the right amount of kick to make it an even more thrilling experience. Boosted Stealth is our new top-of-the-line board, and is an absolute performance machine. Enjoy.
Boosted Mini is the board I am probably most excited about. Last year during a trip to New York I couldn’t stop thinking about designing something better suited for a super dense urban environment. I wanted something that was there when I needed it, but could just be tucked away when I didn’t. I also craved more maneuverability – something I could just turn in place. When I got home I immediately started designing a shorter board with maximum portability and maneuverability in mind. That board is now Boosted Mini.
Boosted Mini’s design inspiration comes from 80’s pool decks which were all about flow. At 29.5 inches long, Boosted Mini is about 8 inches shorter than our longboards, which makes a huge difference in terms of portability. It’s easy to carry at your side without bending your arm – a relaxed pose that’s not tiring. The wide kicktail allows riders to make sharp 90 degree turns and pivot on a dime. Of course both boards offer the same Boosted performance we’re known for, custom-tuned to a board of its size.
Best of all, the S-model is half the price of our 1st and 2nd generation boards. While we understand that $749 is still an investment for folks, it’s a steal for the quality, reliability, and performance found in this board. We hope this entry point will give many more people the opportunity to experience the quality and joy of Boosted. For riders with short, frequent trips in dense areas, Boosted Mini will be the product of choice. It’s playful, fun, and a great progression for the Boosted line.
I couldn’t be happier to get to announce these new products today. With Boosted Plus and Boosted Stealth, we’re further raising the bar for what an electric longboard can be. With Boosted Mini we’re taking a big new step towards our mission to bring fun, fast, simple transportation to everyone. Thank you genuinely for supporting us on this journey. I hope these new products bring you as much joy as they have to us.
Boosted Co-founder and CTO